Ingham’s gives parents the ultimate bargaining snack in new campaign via True New Zealand

True has launched its first campaign for Ingham’s as part of their new partnership. The new campaign highlights Ingham’s Crunchy Buttermilk Fixx – a range that’s crunchier than a bowl of corn flakes and crafted to help resolve dinnertime stand-offs with ease by tapping into relatable family dynamics.

Visually the campaign takes its cues from the packaging, designed by Onfire Design.

Says Matt Heays, Creative Director at True: “Ingham’s Crunchy Buttermilk Fixx are more than a delicious snack, they’re a tool to make lives easier. The campaign taps into pain points any parent will know.”

Only two weeks in, the work is already delivering results. Ben Ward, Head of Marketing & Category at Ingham’s, says: “We’re stoked with the work and the response it’s already getting from Kiwi parents. We’ve seen incredible engagement from consumers and a genuine buzz around the brand. Even better, that’s being reflected in sales in supermarkets around New Zealand.”

The campaign is live across Meta and CTV, with YouTube executions targeting parents seeking meal inspiration. Media agency Together is supporting with outdoor and in-mall placements targeting shoppers around supermarkets.