Bear Meets Eagle On Fire with +61 wins two Gold ANDY Awards for Telstra ‘Better on a Better Network’ at the 2025 International ANDY Awards
Bear Meets Eagle On Fire with +61 have scored two Gold ANDY Awards, presented last night in New York at the International ANDY Awards, for Telstra ‘Better on a Better Network’ in both Craft and Idea.
The campaign features 26 stop-motion films, each of which focuses on a specific location around Australia and the uniquely idiosyncratic characters who live there and benefit from better coverage. The result is an undeniably Australian series of spots built around the idea that everywhere is better on a better network.
Micah Walker, CCO, Bear Meets Eagle On Fire told CB: “This year’s International ANDY’s jury was so strong, it’s an honour getting recognised for both idea and craft.”
Work on an International scale dominated the competition with the majority of winners exceeding North American agency work for the first time since 2016.
Says Anselmo Ramos, Co-Founder/Creative Chairman of GUT and 2025-2026 ANDY Awards Chair: “For over half a century, the ANDY Awards have celebrated creative bravery in our industry. As the first show of the season, they set the tone, inspiring brands and agencies to challenge conventions. This year’s winners exemplify the kind of work that doesn’t just follow culture, but helps define what’s next, highlighting the bold trends pushing us forward.”
Best in Show:
Best in Show (GRANDY): DAVID Madrid for JCDecaux ‘Meet Marina Prieto’
Bravery Award: GUT for Kraft Heinz & NotCo ‘Mayo Haters’
Best in Show Craft: adam&eveDDB for The V&A Museum ‘If You’re Into It, It’s In The V&A’
Best in Show RESET: Publicis Conseil for Renault ‘Cars To Work’
Public Service Award: IMPACT BBDO Dubai for UN Women ‘Child Wedding Cards’
Special Awards:
Best New Agency: Courage Inc, Canada
Production Company of the Year: Smuggler
Independent Agency of the Year: Rethink
Holding Company of the Year: Omnicom
Network of the Year: Three-way tie – BBDO, DDB, Publicis Groupe
Best of Region Winners:
Europe: “Meet Marina Prieto” – DAVID Madrid / JCDecaux
LATAM: “Sight Walks” – Circus Grey / UNACEM – Cemento Sol
SWANA: “The New President” – IMPACT BBDO / UN Women
Asia: “Transition Body Lotion” – Ogilvy Singapore / Vaseline
China: “SleepBound” – Dentsu Creative Taiwan / HeySong – Wincafe
Continuing its commitment to the next generation of creative talent, the ANDYs awarded Best in Show – Student to “Ink Up, Wash Out!” by Brigham Young University’s BYU AdLab for Crayola. The win includes a $10,000 scholarship for the creative team.