Drama Resistant Since 1980: Pirtek celebrates 45 years with new brand campaign via Rick Barry

Iconic hydraulic hose giant Pirtek is celebrating 45 years in operation with the launch of a new brand platform developed in partnership with creative studio Rick Barry.

 

The new platform ‘Drama Resistant Since 1980’ debuts with two new films directed by Kyra Bartley through FINCH.

Rick Barry is a new creative studio founded by former BMF Chief Creative Officer Alex Derwin and former The Monkeys Chief Strategy Officer Hugh Munro.

View more of Kyra’s work on Bestads here.

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