Howatson+Co retains UNSW Sydney account

Following a competitive procurement process, UNSW Sydney has reappointed Howatson+Company to handle media, creative and production.

The agency was originally appointed for media in 2022, with the remit expanded to include creative and production in 2023.

Says Sofia Lloyd-Jones, Executive Director, Marketing & Digital Experience at UNSW: “Howatson+Company are highly valued partners, working alongside our team to deliver tangible impact for UNSW. Their sector knowledge and future-focused approach to data and innovation has been invaluable to UNSW.”

Says Chris Howatson, CEO at Howatson+Company: “It’s a privilege to continue our partnership with UNSW. Sofia and the team are driving an ambitious strategy and we cherish our ole in bringing it to life in comms.”

Last year, UNSW launched a revamped brand platform “Progress for All” demonstrating UNSW as a community committed to driving positive societal change that benefits everyone. The brand campaign detailed real examples of innovations from UNSW that have demonstrated progress for all, including expanding access to education and advances in clean energy and healthcare.

Adds Sasha Smith, Chief Media Officer, UNSW: “We’re incredibly proud of the results we’ve achieved across Australia and Asia Pacific with the UNSW team and are excited by what the future holds in this next chapter of our partnership.”

UNSW, a global top 20 university, concluded the year with impressive results exceeding their targets for domestic and international student enrolments.