Deakin University invites us to ‘See the Wonderful Possible’ in new campaign via SICKDOGWOLFMAN

Optimism. Curiosity. Wonderful Possibility. This is the lens through which Deakin University’s people, students and researchers see the world, and it’s the one through which Deakin University’s new brand campaign ‘See the Wonderful Possible’, invites audiences to see the potential that exists all around them.

Created in collaboration with SICKDOGWOLFMAN and Collider’s Dylan Duclos, the campaign draws from real world stories unfolding at Deakin. Stories that could have simply been obstacles had they not been seen as opportunities to create something better. From personal breakthroughs to big ideas with global impact, the hero film sees a young asthma sufferer take down thunderstorms, a mature-age student turn the fast fashion world on its head, and a student break down barriers on the way to becoming her community’s first ever nursing graduate. Three disparate experiences all tied together by the same optimistic belief that runs throughout Deakin – wonderful possibility.

Says James Orr, creative director, SICKDOGWOLFMAN: “We’ve thoroughly enjoyed working with Deakin University – embracing their internal view of wonderful possibility and helping externalise it to the wider public. A genuine breath of fresh air not only for the category, but also as a working relationship.  An outlook further embraced by the amazing teams at Collider, Chop, and Electric Sheep. It’s been a massive project, and we can’t wait to put it out into the world.”

With the launch of its new brand campaign and positioning, Deakin aims to spark curiosity, pride, and connection in prospective students, industry partners, and the wider community. With ‘See the Wonderful Possible’ being more than a campaign line, but a rallying call to those that see the immense potential in the world around them.

Matt Edge, chief marketing officer, Deakin University, says the campaign reflects the optimism and purpose that define the university: “This is a wonderful glimpse of what’s possible when curiosity, optimism and purpose drive education and research, revealing the real impact Deakin people have across communities and lives.”

The integrated campaign will appear across TV, cinema, social, digital and outdoor channels nationwide.

Client: Deakin University
Chief Marketing Officer: Matt Edge
Director, Brand and Marketing Communications: Abbie Allen
Manager, Brand and Creative: Kristin Duker
Campaign Coordinator: Jono Colliver

Agency: SICKDOGWOLFMAN
Business Director: Jarrick Lay
Creative Director: James Orr
Creative Director: Jess Wheeler
Design Director: Jake Turnbull
Designer: Dan D’Angelo
Account Director: Victoria Concha
Senior Account Manager: Hannah Clements
Agency Producer: Nick Livingston

Production: Collider
Director: Dylan Duclos
Managing Partner:  Rachael Ford Davies
Executive Producer: Tom Slater
Producer: Annie Schutt
DOP: Max Walter
Production Design: Josie Wagstaff
Casting: Studio P
Post Production: Collider Studio
Editor: Tim Eddy
Animation: Chop Studio
Colourist: Matt Fezz
VFX: Eugene Richard
VFX: Josh Regoli

Photography: Jay Hynes

Music and sound: Electric Sheep Music
Creative Director: Glenn Sarangapany
Executive Producer: Kate Stenhouse
Composer: Declan Harsent
Sound Designer: Georgia Collins

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