Bestads Best of the Week Reviewed by Till Diestel, Chief Creative Officer, Serviceplan Germany

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Till Diestel, Chief Creative Officer, Serviceplan Germany.

BEST TV
Winner: Heineken ‘Social Off Socials‘. Really love this new piece by Heineken. It truly captures the Zeitgeist, and it’s beautifully crafted. We use our little precious phones way too much, too often, in all situations – myself included. Need to work on that. Drinking beer with your mates, colleagues, family, or whoever is definitely better without any phones.

Runner-up: MG Egypt ‘Relatable Moments‘. These made me smile. I really like these little stories – the fun and humorous way they talk about the car’s features. Car advertising kind of hit a roadblock in recent years; most ads feel the same. These stand out and just make you laugh a little.

Read on to see Till’s picks for the best Print, Outdoor and Interactive work this week…