Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF

May 1 2025, 9:50 am | BY Ricki Green | No Comments
Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF

More outdoor work has surfaced for Bankwest’s playful ‘Just Enough Bank’ brand platform, created by Bear Meets Eagle On Fire. The latest executions continue the quirky tone and stripped-back visual approach that first launched earlier this year.

 

Centred on the idea that banking should take up just the right amount of space in people’s lives, the campaign dials down the noise—using sharp copy and deadpan humour to remind Australians that simple, efficient banking doesn’t need to be boring.

These OOH executions lean further into that ethos, reinforcing Bankwest’s mission to offer the tools people need, without the extras they don’t. It’s banking with just the right amount of bank.

Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF

Creative Agency: Bear Meets Eagle On Fire
Media Agency: EssenceMediacom

 

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