HOYTS takes cinema dreams to the Xtreme in new campaign via The Studio and Studio Pancho
HOYTS is rolling out a new campaign to showcase and expand its HOYTS Xtremescreen experience, where movies are not just watched, they are made Xtreme. The campaign was developed by The Studio – The HOYTS Group in collaboration with Studio Pancho.
HOYTS Xtremescreen delivers an unforgettable cinema experience, combining Xtreme Sound, Xtreme Comfort and Xtreme Size on a truly epic scale. Now, HOYTS is putting Xtremescreen centre stage with a major new marketing push across digital, out-of-home, programmatic, radio and in-cinema channels, ensuring more cinemagoers can experience movies at their biggest and best.
HOYTS Group CEO & President Damian Keogh said the campaign comes at a time when audiences are seeking deeper, more immersive entertainment experiences: “With HOYTS Xtremescreen, you are not just watching a story, you are stepping inside it.
“HOYTS has always been at the forefront of innovation, and this campaign is about reminding audiences just how incredible the big-screen experience can be, with bigger screens, bigger sound and bigger moments.
“From breathtaking visuals and powerful surround sound to spacious seating and premium comfort, HOYTS Xtremescreen is designed to take every cinema visit to the next level. And with even more HOYTS Xtremescreen locations rolling out, it is now easier than ever to experience the ultimate movie moment.”
The campaign captures the electrifying energy of HOYTS Xtremescreen, offering something for every movie lover, whether you are chasing adrenaline, laughs, nostalgia or thrills.
HOYTS Xtremescreen is the ultimate way to catch the biggest blockbusters lighting up the screen all through the year. Get ready for edge-of-your-seat action with Marvel’s latest epic Thunderbolts* (1 May), the return of a cult classic with Final Destination: Bloodlines (15 May), and the heart-racing finale Mission: Impossible – The Final Reckoning (17 May).
HOYTS continues to lead the market in premium large-format cinema, with 78 HOYTS Xtremescreens across 44 locations in Australia and New Zealand, the largest network of its kind in the region.
For more information head to https://www.hoyts.com.au/experiences/xtremescreen
The HOYTS Group
Chief Executive Officer & President: Damian Keogh
Director – Sales, Marketing & Content: Stephanie Mills
General Manager – Customer Engagement: Brad Eaton
Brand, PR, Social Media and Community Marketing Manager: Rachael Barbarino
The Studio – The HOYTS Group
Creative Services Manager: Cate Murray
Creative Producer: Sam Moss
Creative Producer: Rita Mrad
Studio Pancho
Managing Director: Patrick Salter
Post Producer: George Stone
Want to leave a comment? Share your thoughts below, making sure to include your full name and email address. If you have a news tip or story idea, please feel free to email ricki@campaignbrief.com.