The Push-Up Challenge unveils new ‘Your Push is Power’ campaign via 303 MullenLowe + Mediahub

The Push-Up Challenge is once again encouraging Australians to get involved and make a difference for mental health with a new national campaign ‘Your Push is Power’ via 303 MullenLowe Perth and Mediahub.

Running until the end of the 23-day event on June 26, the campaign will appear across TV, OOH, radio, digital, social and through media partnerships.

Now in its eighth year, The Push-Up Challenge invites people to complete 3,214 push-ups – representing the number of lives lost to suicide in the latest available data – while raising funds and awareness for mental health. Participants receive daily mental health facts throughout the challenge and can choose to support a range of mental health charities.