iD Collective leads integrated communications strategy for XVenture’s “MindZen” launch

iD Collective has announced its appointment by human performance company XVenture to lead the integrated communications strategy for its latest innovation – MindZen – a powerful, science-backed response to the New World Order, where relentless change, burnout, and distraction are the new normal.

Founded by behavioural and social scientist, elite mind coach and XVenture CEO Dr. Mike Conway, MindZen is a transformative five-week experience designed to help individuals regain focus, boost resilience, and improve overall performance – both personally and professionally.  Grounded in cutting-edge neuroscience and elite sport principles, and backed by data from global organisations, the program combines immersive virtual reality, engaging storytelling, and on-demand learning to deliver eight hours of bite-sized, practical content. Participants can expect improved emotional intelligence, stronger leadership skills, and up to four hours reclaimed each week with the development of better habits, increased clarity and productivity.

iD Collective will lead the launch strategy, building awareness through a landmark global webinar featuring Dr. Conway in conversation with high-performing leaders in business and sport, moderated by Business Insider’s Deputy Editor-in-Chief, Erica Berenstein. With deep expertise in the health and wellbeing sector, iD Collective is set to amplify MindZen’s mission of helping individuals and organisations thrive in a fast-changing world.

“XVenture’s commitment to delivering evidence-based, future-focused wellbeing programs strongly aligns with our work in the health and wellness space,” said Amanda Booth, Executive Director of iD Collective. “We’re excited to support the launch of ‘MindZen’ and amplify

XVenture’s powerful message through a creative and strategic communications approach.”

iD Collective continues to grow its health and wellness portfolio, recently securing exciting new client partnerships with KURK, Ingrid Seaburn, Anker, Sally Hillman and Pretzel – further cementing its position as one of Australia’s leading communications agencies.