Leo appoints Magda Triantafyllidis as Chief Client Officer; Philip Hwang joins as Transformation Director

Leo Australia has appointed Magda Triantafyllidis as Chief Client Partner and Philip Hwang as Transformation Director to support its continued focus on client transformation and strategic growth.

Triantafyllidis steps into the role to lead the agency’s ANZ account, following Leo’s win of the business late last year. Triantafyllidis was most recently Managing Director at Hardhat, a role she took on in November 2023 after nearly two years at WhiteGREY. Before that, she spent close to seven years as Managing Director of GTB, WPP’s bespoke Ford agency. Her career also includes senior positions at cummins&partners, Clemenger BBDO, DraftFCB, CHEP and JWT.

Hwang joins the agency in the newly-created Transformation Director role. Hwang will focus on driving innovation and growth across the agency’s client portfolio, including Suncorp Group. He brings experience from regional and international strategy roles, most recently as APAC Head of Strategy at SGK.