TBWA\Sydney appoints Matt Keon as chief creative officer, marking a return to agency life
TBWA\Sydney has announced the appointment of Matt Keon as Chief Creative Officer taking over from Evan Roberts, who recently departed the agency to launch his own start-up venture.
Keon rounds out TBWA Sydney’s impressive new leadership line up with Elektra O’Malley as managing director and Michael Hogg as chief strategy officer. The agency also recently appointed former Special New Zealand group strategy officer Josh Taylor Dadds as its new head of strategy.
No stranger to the creative world, Keon has spent his career at the sharp end of creativity leading work for some of the world’s most awarded agencies including BMF Australia, Saatchi & Saatchi Singapore and Fallon London. His work has picked up a BAFTA, a Guinness World Record, two Paul Arden Awards and multiple Cannes Lions among a host of others. His return to the agency fold sees him reunite with Hogg, a former colleague from their Fallon days.
In 2009, he co-founded 18 Feet & Rising, one of the UK’s fastest-growing independent agencies, later selling a stake to Creston Group PLC. Alongside advertising, he’s worked across healthcare, AI and Genomics, launching and advising on creativity to high growth companies in both the UK and US.
Keon joins TBWA with a clear focus on world-class ideas that disrupt and drive fame and significant returns on investment.
Says Keon: “I am thrilled to be joining TBWA. It has pure creative muscle in its DNA and a world class leadership team driven by Paul. I am especially excited to be reuniting with Michael Hogg from Fallon, who is a strategic sniper at the top of his game and Elektra O’Malley who has the most insightful and acute understanding of client’s business I have come across.
“We are aligned, we are in sync and completely focused on what we want to achieve for our clients. Watch this space.”
O’Malley recently joined TBWA Sydney after 12 years in New York, most recently at Anomaly New York, whilst Michael Hogg joined from Emotive having also had long stints at Accenture/Monkeys (now Droga5) and Fallon London.
Says Paul Bradbury, president and CEO TBWA Australia and New Zealand: “Matt is an exceptional creative leader who truly lives at the intersection of creativity, innovation and science. His CV, Folio and creative vision blew us away.
“Our new leadership team in Sydney is now complete, and we are already underway on several very exciting projects.”
Pictured (L-R): Michael Hogg, Elektra O’Malley, Matt Keon
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