MAXIMUS CHAMPIONS THE EFFORTS OF EVERYDAY EXERCISE IN LATEST CAMPAIGN VIA DROGA5

In a world where elite athleticism is revered, Maximus has launched ‘That’s gonna need a Maximus’, a new campaign via Droga5 ANZ, part of Accenture Song, that champions the efforts of everyday exercise.

The integrated campaign positions Maximus, Australia’s number one 1L isotonic sports drink, as the no-nonsense alternative for Aussies that always give it their all – whether it’s at pre-work run club or six-a-side soccer.

Directed by Taylor Ferguson from Good Oil, the campaign is running across YouTube, Facebook and Instagram, supported by large format OOH and radio.

Head of Marketing for Maximus at Suntory Beverage & Food Oceania, Lisa Pearce, says: “Elite performance is the identity of our competitors. That’s why we’ve deliberately played into local sport, leaning into the physical comedy of exercise to position Maximus as the drink that can match up to Aussie levels of effort.”

Client: Suntory Oceania  
Head of Maximus, Juice, and Agency Partnerships: Lisa Pearce
Marketing Manager – Maximus and Juice: Connie MacLulich
Brand Manager: Nicole Baxter

Creative Agency: Droga5 ANZ, part of Accenture Song

Production House: Good Oil                            
Director: Taylor Ferguson              
DOP: Keiran Fowler
Producer: Catherine Warner
Offline editor: James Ashbolt
Colourist: Fergus Rotherham
Online: Stuart Bedford – editor
Online: The Machine Room (in New Zealand)
Casting House: Peta Einberg
Studio: Massive Music

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