Man of Many enlists Aussies basketball legend Lauren Jackson for new Tissot campaign

Man of Many has launched an inspiring new campaign featuring Australian basketball legend Lauren Jackson, widely regarded as one of the greatest basketball players of all time and a distinguished Olympian, produced in partnership with Tissot.

 

The campaign highlights Jackson’s extraordinary career, her passion for basketball, and the enduring legacy she continues to build. It captures the shared values of precision, performance, and excellence that Tissot champions.

Man of Manyʼs in-house production studio collaborated closely with Tissot to create an engaging and visually stunning 9-minute long-form video profile. This piece delves into Jacksonʼs defining moments on and off the court, providing viewers with exclusive insights and powerful storytelling.

“Working with Lauren Jackson to tell her incredible story has been a privilege,ˮ commented Harry Parsons, Head of Branded Content at Man of Many. “Her journey embodies dedication, resilience, and passion, and itʼs exactly the type of compelling, long-form storytelling weʼre prioritising as we expand our video offering in 2025. Our aim is to create captivating content that deeply engages our audience and highlights the values that resonate with our brand partners.ˮ

This video release marks a key milestone as Man of Many increases its investment in video content in 2025, significantly growing its YouTube presence and creating deeper, richer narratives in collaboration with premium brands.

Nick Hall, Editor-in-Chief at Man of Many, commented: “The collaboration with Tissot demonstrates our focus on blending premium lifestyle content with authentic narratives. Lauren Jacksonʼs profile uniquely highlights how sports and personal style intersect, perfectly aligning with our audience’s growing appetite for sophisticated, sport-inspired storytelling.ˮ

Supporting editorial and video content is now live across Man of Manyʼs digital platforms, including YouTube. In the year ahead, the brand will continue to expand its audience reach through captivating and thoughtful video content.

This latest collaboration builds on the success of previous Tissot campaigns featuring athletes like Ryan Papenhuyzen, further cementing Man of Manyʼs reputation as a leader in award-winning, high-quality, brand-driven video storytelling.

Client: Tissot
Production Partner: Man of Many Media
Campaign Management: Harry Parsons, Man of Many
Talent: Nick Hall, Man of Many, Lauren Jackson
Cinematographer: Ocea Films
Production: Harry Parsons, Man of Many
Director: John Guanzon, Man of Many
Editor: Ocea Films
Feature Article: Rob Edwards, Man of Many
Location: Tissot Boutique, Melbourne

 

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