TAC uses Australian F1 Grand Prix to highlight car safety in new campaign and activation
The critical role vehicle safety plays in preventing death and serious injury on Victorian roads will be central to the Transport Accident Commission’s (TAC) presence at the Formula 1 Louis Vuitton Australian Grand Prix 2025.
The TAC’s presence at this year’s Grand Prix will focus on ensuring Victorians understand the importance of driving the safest car they can afford. With the message Drink lemons. Don’t drive them, the campaign aims to reshape the perceptions of what makes a ‘lemon’ car – shifting the focus beyond reliability to include vehicles lacking essential safety features.
Racegoers are invited to explore the TAC’s bright new activation space in the Motorsport Straight precinct. The TAC’s interactive pit-stop will encourage spectators to consider the safety of their vehicle using the TAC’s How Safe Is Your Car website. Fans are invited to put their safety knowledge and reflexes to the test in a fun reaction challenge, and check their car’s safety rating over a delicious homemade lemonade drink.
The How Safe Is Your Car campaign empowers drivers to make safer choices with free, comprehensive information on vehicle safety. The website helps users find the safest cars within their budget and allows them to check the safety rating for new and used cars and the safety features of their current vehicle by entering its registration number.
TAC CEO, Tracey Slatter said that by partnering with AGPC, the TAC can inform, educate and promote road safety to a broad cross-section of Victorians to create a safer road system for everyone: “The Formula 1 Louis Vuitton Australian Grand Prix 2025 is an iconic Melbourne event, and a perfect setting to engage fans on how choosing the safest car they can afford will keep themselves and their loved ones safe on the road.
“Through our AGPC sponsorship we are hoping to improve the community’s understanding of life-saving vehicle safety features and better connect them to the safety information available to make informed choices.”
Almost two thirds of all drivers and passengers killed on Victorian roads last year were in vehicles over 10 years old – models that are less likely to have life-saving features such as automatic emergency braking (AEB), electronic stability control (ESC), and side curtain airbags. Research shows that road trauma could be reduced by up to 33% if all Victorians drove the safest vehicles available.
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