Squarespace launches new ‘Human Powered’ campaign to introduce Aussies to Blueprint AI

March 11 2025, 4:12 pm | BY Ricki Green | No Comments

Global Brief – Squarespace has launched a new product-driven campaign in Australia, titled ‘Human Powered’, which introduces the company’s very first AI-powered website builder Blueprint AI.

 

Blueprint AI helps users create elevated, fully-bespoke websites through curated design and content recommendations. It leverages Squarespace’s 20+ years of industry-leading design expertise to serve as a creative partner to anyone looking to build a beautiful online presence.

Produced by Squarespace’s in-house creative team, ‘Human Powered’ features a designer’s sketchbook come to life to show the many ways that Blueprint AI helps users unlock human creativity.

The spot highlights some of the product’s core features including brand personality choices, font pairing options, and curated color palettes, instantly creating a seamless starting point for any entrepreneurial journey.

The campaign is running across paid social and Instream in Australia through June 2025.

Client / In-House Creative: Squarespace
Chief Creative Officer: David Lee
Creative Director Ben Hodgin
Senior Art Director: Katie Brents,
Senior Creative Writer: Danielle Cheesman
Brand Design Director: Satu Pelkonen
Senior Brand Designer: Dorian Dreyfuss
Senior Production Designer: Alex Tutlelian
Senior Motion Designer: Marlon Morina
Senior Director, Creative Production & Operations: Erica Kung
Executive Producer: Marisa Wasser
Head of Business Affairs: Kiersten Bergstrom-Pavlik
Senior Business Affairs Manager II: Michelle Crane
Senior Director, Creative & Brand Strategy: Nate Skinner
Social Media Strategist: Celeste Scott
Senior Director, Product Marketing: Jono Rourke
Senior Product Marketing Manager: Jordan Cameron
Associate Director, Product Marketing: Julie Osborn
Editor: Ken Rosenberg

Production: ManVsMachine, London UK
Design, Direction and Production: ManvsMachine
Director of Photography: Kaname Onoyama
Production Manager: Michelle Cheung
Production Design: Simon Davis
Stylist: Taff Williamson
Colour Grade: George Kyriacou @ Black Kite

Music and Sound Design: Q Department NY
Song Title: Shades Of Blue Print in B Major

Audio Post: Lime Studios
Audio Mixer: Jeff Malen
Audio Assistant: Victoria Cortez
Producer: Cassie Underwood
Executive Producer: Susie Boyajan

 

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