Sodaly shakes up soft drink market with Break Glass Activation via Movement Agency

Sodaly is redefining soft drinks with its new campaign ‘Sodaly Addicted’ via Movement Agency which aims to tackle the common trade-off between taste and health. With 100% natural ingredients, no sugar, and bold flavours, Sodaly proves you can have both.

The campaign highlights how Sodaly’s refreshing taste creates an irresistible obsession—one you’ll want to take everywhere.

“Sodaly Addicted showcases what makes Sodaly special—the perfect blend of taste and health,” says Georgie Vile, CMO of Remedy Drinks. “This campaign is bold, fun, and disruptive, just like the brand itself.”

Featuring seven flavours, including new Pineapple and Yuzu Lemon, Sodaly delivers a full-flavoured, better-for-you soft drink experience. The campaign rolls out across OOH in Sydney and Melbourne, strategically placed along summer event routes. PR and social activations include the Break Glass Activation and product sampling at major summer events like Lorne Pier to Pub and Manly-Dee Why Sun Run.

Adds Vile: “With Sodaly Addicted, we’re making Sodaly part of every summer moment.”

Client – Remedy Sodaly
Agency – Movement Agency

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