Sporting legends come together for Kia’s new Tasman Ute campaign via Innocean Australia

Kia has released the follow-up to Kia’s Getting a Ute, introducing the Kia Tasman Ute ahead of its Australian launch mid-year. The campaign, created by Innocean Australia, takes place in Tasman Town, a fictional rural community where Australia’s biggest sporting legends all drive the Kia Tasman.

 

This time, the action revolves around a runaway horse—Buck, the Brisbane Broncos’ mascot—who escapes to the highest peak of Tasman National Park, sparking a daring rescue mission.

Created by Innocean creatives Nick Cole and Pat Allenby, and directed by Ariel Martin via Scoundrel, the film follows Alexander Volkanovski, Dylan Alcott, and Lance Franklin as they jump into their Kia Tasmans and take on the rugged terrain to retrieve Buck.

View more of Ariel’s commercial work on his Bestads Profile.

 

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