Fuller snares M&C Saatchi’s Niccola Phillips for creative director role; hires account directors Maeve Hughes and Nadia Rossi

Independent brand creative agency Fuller has continued its wave of investment in top tier talent with three high-impact appointments across creative leadership and client account service. Bringing deep experience with global brands, campaigns and markets to the indie agency are Creative Director Niccola Phillips and Account Directors Maeve Hughes and Nadia Rossi.

The new hires quickly follow the appointment of Kate Fuller as Managing Director, Sydney, to deliver east coast growth for the second generation-led agency founded in Adelaide 30 years ago.

Phillips brings significant creative leadership expertise shaping brands, mentoring talent and championing innovation. She joins from her role as Creative Director at M&C Saatchi where she spent 12 years as Head of Art and CD. She has led campaigns for Australia’s biggest brands, including Commonwealth Bank and Woolworths Group, and worked across global clients including Mastercard, AMEX, Toyota, Audi and Volkswagen.

Hughes returns from five years in New York leading delivery of high-impact campaigns, experiential activations, marketing strategies and brand sponsorships across global markets for L’Oréal Paris at McCann, and for top-tier pharmaceutical brands at FCB Health.

Rossi brings a wealth of experience from across the network agency landscape, including working on global icon IKEA at Host Havas and at CHEP, where she managed key accounts for Samsung.

Fuller Managing Director Will Fuller said the new hires reflected the agency’s commitment to investing in the next stage of its evolution as a creative and strategic force. Says Fuller: “We’ve always believed that great brands are built by great people. That’s why I’m incredibly proud to announce the appointment of three exceptional women to senior leadership positions within our agency – each bringing deep expertise, a global perspective, and a passion for creative excellence.

“A key appointment in this new wave of leadership is our new Creative Director, Niccola Phillips whose vision, leadership and strategic creativity will help propel our team and creative offering to new heights. As we continue to evolve, this new creative leadership will be instrumental in shaping bold, compelling brand experiences that not only drive growth for our clients but also solidify Fuller’s position as a leading force in the market.

“These hires mark an exciting step forward in our journey. More than ever, we are committed to delivering world-class brand and creative solutions, and we know that investing in top talent is the key to making that happen. I can’t wait to see the impact this team will make – for our clients, our people, and the future of Fuller.”

Says Phillips: “What first attracted me to Fuller as an agency was their obvious passion for creating strategically strong and beautifully realised communications for their diverse stable of clients. The team at Fuller listen well, think and care deeply, and they push hard to produce great work. We share a strong vision and values. I’m looking forward to creating some outstanding work together.”

The new appointments are effective immediately as Fuller writes its next chapter with an expanded market presence nationally.

The strengthening of Fuller’s team follows a successful 2024 that saw the agency work on major national projects including a new global brand for Wine Australia, a national campaign for South Australian Tourism Commission, rebrands for AFL team the Adelaide Crows, Adelaide University and the country’s largest commercial cleaning company, BIC Consolidated. Fuller also worked with national and international tourism operators, including The Ghan (Journey Beyond), Tropica Island Resort Fiji and Kangaroo Island.

Pictured above (left to right): Kate Fuller, Maeve Hughes, Niccola Phillips and Nadia Rossi

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