TCL Electronics to launch new ‘Race to Greatness’ activation at F1 LV Australian Grand Prix via Below

TCL Electronics has announce its continued collaboration with the Australian Grand Prix Corporation for the highly anticipated Formula 1 Louis Vuitton Australian Grand Prix 2025.

Racegoers at Melbourne’s Albert Park Grand Prix Circuit will be immersed in the action like never before, with TCL’s innovative Mini LED TVs, including its flagship 115-inch X955 MAX Premium QD-Mini LED TV and the artistic NXTFRAME TV, on full display. These products, along with other exciting offerings, will be showcased at TCL’s “Race to Greatness” activation space, a must-visit hub for fans.

Visitors can test their skills with racing simulators, challenge their reflexes at the reaction wall, and experience the unparalleled visuals and audio of TCL’s latest innovations. To heighten the excitement, the activation will also feature daily competitions and exclusive giveaways, ensuring fans leave with more than just memories of the race. The activation was conceptualised by TCL Australia’s external agency Below.

The partnership underscores TCL’s commitment to delivering premium, cutting-edge technology that enhances the fan experience at one of Australia’s most iconic sporting events.

The core idea behind the activation was to create an engaging and fun experience for all attendees while showcasing how TCL’s products enhance both the F1 experience and everyday life.

Beyond the physical activation, TCL wanted to highlight that even if fans can’t attend the event in person, they can still bring the F1 excitement home through its TVs and soundbars. TCL’s F1 simulators will also be a major feature, demonstrating how TCL TVs are optimised for gaming and high-speed action.

Another exciting element is TCL’s Reaction Wall, designed to test attendees’ reflexes in a fun and interactive way. This ties into the F1 theme, where split-second reactions are crucial—just like in high-performance racing.

Rafael Mayen, National Marketing Manager at TCL Electronics Australia, expressed the brand’s excitement about continuing its partnership with the Australian Grand Prix Corporation: “TCL is passionate about innovation and performance, values that perfectly align with the thrill of Formula 1.

“Our presence at the Formula 1 Louis Vuitton Australian Grand Prix 2025 is an opportunity to showcase how our advanced technology, from the impressive 115-inch TV to the immersive NXTFRAME TV, brings fans closer to the high-octane action both on and off the track.”

Says Emma Pinwill, Chief Commercial Officer at the Australian Grand Prix Corporation: “Partnering with a brand like TCL enhances the experience for our fans by integrating cutting-edge technology into the event.

“From their Race to Greatness activation to their showcase of premium products, TCL’s involvement continues to raise the bar for fan engagement at Albert Park.”

As part of this year’s excitement, TCL Electronics is also offering fans the chance to in 1 of 3 Double Passes to the Formula 1 Louis Vuitton Australian Grand Prix 2025.

Prizes include Grandstand Tickets to Race Day, Qualifying Day Tickets, and Practice Day Tickets, giving fans the ultimate opportunity to experience the adrenaline, the roar of the engines, and the electrifying speed of Formula 1 up close at Albert Park. More Information on how to win – https://www.tcl.com/au/en/f1giveaway2025

The Formula 1 Louis Vuitton Australian Grand Prix 2025 will take place from 13-16 March, promising a spectacular weekend of high-speed action and world-class entertainment.

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