Creative experience agency Popology expands to Melbourne, appoints Jason O’Donnell to GM role

Popology, one of Australia’s leading integrated creative experience agencies, is expanding its operations to Melbourne’s thriving experiential marketing scene. As a part of this growth, Jason O’Donnell has been appointed General Manager, Melbourne.

Bringing over 20 years of expertise in strategic leadership, creative strategy, and brand storytelling, O’Donnell will play a pivotal role in expanding Popology’s presence in Melbourne and building on their clients success across the city’s biggest events, including the F1 Grand Prix, AO, PAX, Melbourne Fashion Week, and many more.

With a distinguished career spanning major creative and technology-driven industries, O’Donnell was most recently a senior leader at DEPT®, where he led marketing and creative strategy across Asia-Pacific and was instrumental in the agency’s growth in the region. Prior to that, his 15-year tenure at Village Roadshow saw him lead large-scale projects that blended creative storytelling with commercial success.

“I’m super excited to join the team at Popology,” says O’Donnell. “Live activations and real-world interactions build emotional connections in ways that digital alone simply can’t. Melbourne is a global hub for major events, sport, and culture, making it the perfect place for brands to engage audiences in truly immersive ways. Popology is redefi ning experiential marketing by seamlessly blending creativity, technology, and fl awless execution. I’m looking forward to leading the Melbourne team and helping some of the world’s most iconic brands create unforgettable experiences.”

Says Lucy Koops, Business Director at Popology: “Jason’s experience, leadership, and deep understanding of brand strategy will be a huge asset to our clients in Melbourne. As we continue to expand, having Jason on board ensures we can provide even greater support, creativity, and strategic insight across both cities.”

Adds Jade Wood, Managing Director of Popology: “Jason brings a rare combination of creative vision and strategic expertise that will be invaluable as we continue pushing the boundaries of experiential marketing. His ability to blend storytelling with data-driven insights ensures that every activation we create is not only engaging but also delivers real impact for our clients. We’re excited for what’s ahead.”