Enero Group highlights BMF, Orchard and Hotwire success in FY25 half year results

Enero Group has today announced its results for the six months ended 31 December 2024, seeing EBITDA in the Technology, Healthcare and Consumer (THC) Practice grow 17% in FY25 H1 compared to FY24 H2.

Despite the challenging macroeconomic conditions globally, and a softer consolidated Group financial performance, Enero has made significant strides in enhancing its capabilities and delivering some of its most awarded work to date.

The Group’s THC Practice – which includes the Hotwire Group, Orchard and BMF – continued to be recognised for its effectiveness and distinguished capabilities. In the half, BMF was recognised for its behaviour change, creativity and effectiveness and was named Australia’s Most Effective Creative Agency at the Australian Effie Awards, while Orchard was the most awarded healthcare agency at the PRIME Awards, which honours excellence in healthcare marketing effectiveness. Meanwhile, Hotwire also took home the award for Best Account Based Marketing Campaign at the prestigious B2B Marketing Awards.

In addition to receiving global industry recognition, the THC Practice saw a series of significant new business wins with clients including OpenAI, GSK, Tourism Tasmania and Westpac. BMF’s appointment as Westpac’s new strategic brand and creative agency is a continuation of our focus on ‘winning bigger’ and is BMF’s biggest win in the agency’s 28-year history.

Enero’s H1 FY25 results announcement follows the appointment of Chief Operating Officer Ian Ball, who started with the Group on February 17th. Ball brings vast experience across Enero’s growth markets, including Asia, the UK, Europe, Australia, and the U.S., as well as leadership roles in major professional services companies.

Says Ball: “I am excited to have joined Enero Group and have already seen the depth of talent and creativity that exists across the business. There is significant potential for future growth and value creation, and I look forward to working closely with the leadership teams to unlock new opportunities and drive the business forward.”

The THC Practice continues to lay a strong foundation for future growth, with 56% of the Group’s revenue in the half now linked to clients partnering with more than one THC Practice brand or market.

Overall, the first half of FY25 was impacted by ongoing macroeconomic conditions and challenging technology and AdTech markets globally, which resulted in a 12% YOY net revenue decline and a 31% EBITDA decline.

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