Royal Children’s Hospital Foundation appoints Flourish PR for Fly The Kids campaign

Melbourne-based agency Flourish PR has been appointed to lead the PR and communications strategy for The Royal Children’s Hospital (RCH) Foundation’s Fly For The Kids campaign, set to launch later this year.

The Fly For The Kids campaign is a major fundraising initiative with the ambitious goal of raising $4.5 million to help  children with rare diseases access the latest in medical treatment, and give them the best chance at a cure.

The RCH Foundation selected Flourish PR for its strong track record in purpose-driven campaigns and expertise in generating national media attention.

Says Ryan Brown, Chief Executive Officer, the RCH Foundation: “The RCH Foundation are proud to appoint Flourish as the media partner for Fly for the Kids. This national fundraiser is set to take over Australia with the aim of helping kids with rare and complex diseases access the latest treatments, and we’re glad to have such a passionate, and values aligned agency to support us in this mission. The appointment was made through a competitive tender process, and Flourish stood out for their media connections, strong networks and national reach.”

Says Angela Ceberano, Founder and Managing Director of Flourish PR: “We are incredibly honoured to be working with the RCH Foundation on Fly For The Kids. The hospital holds a special place in the hearts of so many Australians, and we are committed to delivering a campaign that not only raises awareness but also drives real impact for children and families in need.”

The campaign is set to roll out in the coming months with more details to be announced soon.

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