Hotwire Creative Director Jen Dobbie returns with season 2 of Flip the Focus podcast – championing women in tech and marketing
Following a successful first season, Flip the Focus podcast, is returning for a second season, continuing its mission to amplify the voices of female funders, founders, and fearless leaders in the tech and marketing industries.
Hosted by Hotwire Australia’s Creative Director, Jen Dobbie, the five-star-rated podcast tackles some of the biggest challenges facing the technology sector while driving essential conversations around diversity, equity, and inclusion (DEI).
Says Dobbie: “With the next season of Flip the Focus, we’re expanding the conversation—diving into the biggest challenges being solved by tech while continuing to shine a light on the incredible women leading the way in Australia’s tech scene. AI and innovation remain central, but we’re embracing a broader range of voices and perspectives, ensuring the podcast grows with our audience. It’s about fostering deeper discussions, reaching new listeners, and amplifying the impact of every episode.”
Season 2 kicks off with IBM’s Director of Government and Enterprise ANZ, Kate Tollenaar—a former Australian Army Signals Officer with over 20 years of experience—who offers a compelling perspective on the real-world impact of AI in organisations with significant reach and resources.
The episode explores the intersection of AI and humanity, sparking thought-provoking discussions on where technological advancements are leading.
With most podcast series struggling to make it past episode three, Flip the Focus is proving to be an essential platform for industry insights, innovation, and the women shaping the future of tech.