Drake responds to Sydney Water’s social call out via It’s Friday ~ over 7m views on Sydney Water’s account, 92k shares, 2k+ comments, 300k+ likes

Just one day after Drake shared a viral video of him throwing an orange slide at a drone supposedly spying on his Crown Towers penthouse, Sydney Water, via It’s Friday, stepped forward with an Instagram post apparently featuring the slide and a reminder to keep Sydney’s waterways beautiful.

Naturally, the internet can’t get enough of it.

The tactical Instagram post (fittingly shared last Friday via agency It’s Friday), features a video that opens on Crown Towers. The camera quickly shifts to a rocky harbourside ledge, where the orange slide is seen washed up on the shore. A gloved hand picks up the slide.

The caption reads, “Hey Drake, this yours?? Hope you’re enjoying our beautiful city – but let’s keep it that way.” It goes on to invite Drake to pick up the slide at Sydney Water’s reception desk, where he can also enjoy a complimentary ‘Warragamba Slammer’ (a bottle of Sydney Water).

The very next day, Drake shared the Sydney Water video with his 143 million Instagram followers, further fuelling the growing online global conversation. Drake has yet to claim the slide (or the bottle of water).

With his massive following, Drake’s repost turned up the heat on an already buzzing discussion: Did Sydney Water really find the slide, and what will happen to it next?

Tapping in to the virality of Drake’s original post, Sydney Water’s agile response garnered millions of views, shares, and comments.

In just two days, reactions, speculation, and commentary have exploded, with over 7 million views on Sydney Water’s account alone, along with over 92,000 shares, 2,000+ comments and 300,000+ likes. It has even gained news coverage from outlets like Forbes and Channel 7’s Sunrise. Brands, including Uber and Big W, have also joined the conversation.

Says Tim Barrett, Digital Marketing Manager for Sydney Water: “Big cultural moments that are relevant to a brand don’t come along every day, so when they do, you have to move with lightning speed. So that’s exactly what It’s Friday and the team have done, and the results reflect the power of that agility.”

Adds Vince Lagana, CCO / Co-founder of It’s Friday: “Credit to Sydney Water for jumping on the opportunity instantly. The response has been unbelievable.”

What’s next? Stay tuned.