Remedy Drinks makes big splash with Sodaly Summer House takeover via Movement Agency

Remedy Drinks recently launched the Sodaly Summer House takeover in Palm Beach, as part of an epic brand experience delivered by creative communications agency, Movement Agency.

Sodaly is turning the soft drink world on its head with the launch of its bold new campaign, Sodaly Addicted. Aimed at capturing the irresistible appeal of the 100% natural soft drink, Movement Agency’s Sodaly Summer House brought the Sodaly Addicted phenomenon to life with a three-day takeover in Sydney’s Palm Beach from Tuesday 18th February to Thursday 20th February. The excitement was undeniable as attendees went to great lengths to get their Sodaly fix, fully immersing themselves in the brand’s bold and refreshing summer takeover.

The floating Lilypad was fully transformed, adorned with bright ‘Sodaly Addicted’ signage and playful elements including a branded surfboard, life buoys and life-size can cooler with every inch of the floating Sodaly Summer House turned into a fun, immersive environment to experience the better-for-you soft drink of the summer.

“The success of Sodaly has been phenomenal,” says Georgie Vile, Remedy Drinks’ Chief Marketing Officer. “With Sodaly Addicted, we’re showcasing what makes Sodaly so special—the perfect blend of taste and health. This campaign is bold, disruptive, and unapologetically fun, reflecting the love and loyalty our customers have for Sodaly. We’re proud to lead a movement that redefines what soft drinks can be.”

“We’ve brought Sodaly Addicted to life through creative activations that reflect the energy and excitement of Summer,” adds Vile. “This campaign is about making Sodaly part of every summer moment- whether you’re at the beach, out with friends or simply enjoying a sunny day at home.”

Client – Remedy Sodaly
Agency – Movement Agency