AMI emphasises the power of community support in times of crisis in new work via Colenso BBDO

AMI Insurance has launched a new campaign, ‘On Your Side’, which emphasises the power of support networks in disaster-affected communities.

 

Created with Colenso BBDO and directed by Tom Gould through The Sweetshop, the campaign draws inspiration from real-life experiences, including the impact of Cyclone Gabrielle.

The ad follows different New Zealanders facing defining moments, reinforcing the idea that strength comes not just from resilience, but from those who stand alongside you.