Cadillac appoints 72andSunny to support expansion into the Australian market

Luxury car brand Cadillac has appointed 72andSunny as its local agency to support its expansion in the Australian market. The agency will adapt Cadillac’s US strategy for local consumers, shaping the brand’s positioning and overall experience in Australia.

The partnership extends Cadillac’s existing relationship with 72andSunny LA, which has worked with the brand since 2024. Cadillac, owned by General Motors, made its Australian debut the same year with the launch of its fully electric luxury SUV, the LYRIQ.

Following the completion of the initial brand work, 72andSunny will continue collaborating with Cadillac on creative projects as the brand establishes itself in Australia.