DPR&Co partners up with Sense 6 to launch new specialist AI creative operation – Wunderland AI

Melbourne-based creative agency DPR&Co has teamed with production powerhouse Sense 6 to launch Wunderland AI – a specialist AI creative operation focused on helping clients access the phenomenal benefits of this stunning technology.

Artificial intelligence is making its presence felt in every facet of marketing communications —it’s a powerful tool reshaping how businesses approach marketing and creative work. Yet, despite its potential, many companies struggle to understand how to integrate AI effectively.

“Generative AI is the most transformative force in marketing communications since the internet,” says Philip Huzzard, Co-Founder and Agency Principal at DPR&Co. “But like all new technologies, it comes with a lot of noise and fear. Our clients often ask us how they can leverage AI without losing the human touch. We wanted to be able to satisfy them that we not only knew the technology, but we could guide them to a better place in its application.”

David Finnegan of Sense 6, a global leader in AI-powered creativity, highlights the key advantage of AI: “It’s about enabling businesses to do more with less. The missing link for many brands is knowing where AI fits into their creative workflow—and that’s where we come in.”

Wunderland AI offers CMOs:

Increased efficiency – automated content production and reduce manual effort
Improved marketing performance – the ability to optimise creative in real-time for better conversion
Data-driven insights – AI uncovers trends and suggests optimisations before campaigns launch
Large-scale personalisation – to deliver hyper-relevant messaging
Positioning – future-proofing you marketing strategies with AI-powered innovation.

Wunderland generative AI give marketers access to:

AI-powered content creation
• AI-augmented ad copy, blog posts, email campaigns, product descriptions, and social media content.
• Visual & video content automation with AI-generated images, videos, and design elements.
• Localisation & language adaptation powered by AI for global marketing.

Synthetic A/B testing and dynamic optimisation
• Real-time experimentation with AI-generated ad and messaging variations.
• Automated creative testing with dynamic adjustments based on live engagement data.
• Predictive modelling to determine high-performing content before launching campaigns.

Dynamic creative optimisation (DCO)
• AI assembles and serves ad variations dynamically based on user behaviour.
• Automated personalisation of ad creatives, CTAs, and messaging per audience segment.
• Adaptive ad spend allocation to prioritise high-performing content.

Synthetic consumer segmentation models  
• Audience segmentation using AI-driven behavioural analysis.
• Personalised email and ad copy generation for targeted campaigns.

AI-enhanced performance analytics
• Data-driven campaign insights with AI-powered reporting dashboards.
• Predictive AI modelling to optimise future campaign strategies.
• Real-time engagement tracking to adjust content dynamically.