Creative director Neil Walshe turns dog walkers into Earth clean up crew with Human Waste Bag
![Creative director Neil Walshe turns dog walkers into Earth clean up crew with Human Waste Bag](https://asset-cdn.campaignbrief.com/wp-content/uploads/2025/02/13122243/1-Human-Watse-Bag-Title.jpg)
Creative Director Neil Walsh has launched his latest passion project, Human Waste Bag, an open-source dog bag design encouraging people to help clean up the Earth.
Plastic pollution plagues the earth. The least we can do is pick it up. However, people would rather pick up a steaming pile of gastroenteritis, than a chip packet sterilised by the ocean.
Human Waste Bag is a simple design that is printed on the front of free dog bags which are readily available at council dog beaches. The designs entice humans to pick up plastic pollution as well as their dog poo, after all they do have a garbage bag in their hand.
![Creative director Neil Walshe turns dog walkers into Earth clean up crew with Human Waste Bag](https://asset-cdn.campaignbrief.com/wp-content/uploads/2025/02/13122308/2-Human-Waste-Bag-DogWaste.jpg)
Says Walshe “I walk my dog every morning on Cronulla beach, and I watch people pick up their own dogs poo, but then disgustedly step over plastic that has washed up on the shore line. Human Waste Bag is designed to get people thinking, and maybe picking up a few bits of plastic too.”
The designs are available open source. And because plastic pollution is prevalent on the coast line, have been sent to every council on the NSW coast.
![Creative director Neil Walshe turns dog walkers into Earth clean up crew with Human Waste Bag](https://asset-cdn.campaignbrief.com/wp-content/uploads/2025/02/13122345/3-Human-Waste-Bag-3-Bags.jpg)
![Creative director Neil Walshe turns dog walkers into Earth clean up crew with Human Waste Bag](https://asset-cdn.campaignbrief.com/wp-content/uploads/2025/02/13122435/4-Human-Waste-Bag-Mockup-Dispenser.jpg)
![Creative director Neil Walshe turns dog walkers into Earth clean up crew with Human Waste Bag](https://asset-cdn.campaignbrief.com/wp-content/uploads/2025/02/13122513/5-Human-Waste-Bag-Mockup-Full-bag.jpg)
![Creative director Neil Walshe turns dog walkers into Earth clean up crew with Human Waste Bag](https://asset-cdn.campaignbrief.com/wp-content/uploads/2025/02/13122531/6-Human-Waste-Bag-email.jpg)
![Creative director Neil Walshe turns dog walkers into Earth clean up crew with Human Waste Bag](https://asset-cdn.campaignbrief.com/wp-content/uploads/2025/02/13122607/7-Human-Waste-Bag-Councils.jpg)
Creative Director: Neil Walshe
Copy Consultant: Michael Harris
Canine Talent: Penny
2 Comments
Neil
Great initiative
Let’s hope the dog walkers don’t bury their head in the sand as they often do with the poo
Thinking the ocean will wash away their pollution sins
Adding an extra layer of tangible reality I reckon is good sh**
Great idea