Motion By Design’s GMT Pay launch video hits 1 million views in 24 hours
Motion By Design is celebrating a milestone, with its latest launch video for Find Satoshi Lab’s (FSL) GMT Pay surpassing one million views in just 24 hours.
The video, which introduces GMT Pay as an effortless way for users to convert earned GMT into real-world rewards, marks the fourth collaboration between Motion By Design and FSL to achieve such viral success.
The creative agency attributes this achievement to a long-standing partnership with FSL, built on a deep understanding of the brand and its audience.
FSL’s STEPN GO allows users to earn GMT and GGT through physical activity, such as walking or running. With the introduction of GMT Pay, users can now seamlessly convert their earnings into real-world purchases—whether it’s coffee, clothing, or snacks—with just a tap, similar to Apple Pay or Google Pay.
For Motion By Design, the mission was clear: capture the excitement, ease, and aspirational lifestyle that GMT Pay enables. The core idea—”earn together, spend instantly, live better”—shaped the direction of the campaign.
The team developed a sharp and engaging storyboard that stripped away the complexity often associated with Web3 services, making the concept more accessible. The video’s dynamic visuals and storytelling approach focused on clarity and relatability, ensuring maximum impact.
The launch’s success was entirely organic, with no paid promotion driving views. The campaign not only generated significant engagement but also led to a surge in early access sign-ups for GMT Pay. According to Motion By Design, the key to this success was a combination of compelling storytelling, striking visuals, and clear messaging that resonated with FSL’s active and engaged community.
“This project showcased how motion design, animation, and live-action can come together to create something truly special,” Motion By Design stated. “We’re thrilled with the results and excited for what’s next.”