Actor Barry Keoghan plays a website delivery boy on a donkey in Squarespace’s 2025 Super Bowl ad ~ helmed by Australian director Steve Rogers
Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, has unveiled its 11th Super Bowl campaign starring acclaimed actor Barry Keoghan. The 30-second spot titled ‘A Tale As Old As Websites’, was helmed by Australian director Steve Rogers through production company Biscuit Filmworks.
The spot will air between the first and second quarters of Super Bowl LIX on February 9, 2025.
As a pioneer of modern websites, Squarespace has played a defining role in shaping how people bring their businesses to life online – and in encouraging them to do so. The campaign, helmed by Australian director Steve Rogers through Biscuit Filmworks, seamlessly blends the old with the new, bringing to life a world where Squarespace’s platform existed long before its time, empowering people to transform their skills into thriving businesses online.
Set in a bygone era in Ireland, the humorous tale showcases how Squarespace’s intuitive tools allow everyone – no matter the time or place – to turn their ideas into reality. As Barry spreads the Squarespace word across the countryside, he inspires established businesses like Daly’s Bar and aspiring entrepreneurs like the Shepherd to elevate their digital presence and expand their reach with a beautiful and intuitive website.
“I’m a very proud Irish lad so bringing this campaign to life with Squarespace and shooting it against the beautiful backdrop of Ireland was incredible,” says Keoghan. “Squarespace has always made incredible advertisements with such top tier filmmakers, actors and actresses, so to have a chance to work with Steve Rogers and the amazing crew and people was special. Steve has done a brilliant job showcasing Squarespace in a very slick and cool narrative and I am excited for people to see. It also gave me a chance to work with a donkey again too!”
The Super Bowl spot is the centerpiece of a broader campaign designed to inspire viewers to embrace the opportunities in front of them. Beyond the game-day ad, the campaign includes an extended version of the spot, additional shorts of Barry helping local businesses get online, and Barry and Mosley – a comedic film (featured below) in which Barry helps create a website for his co-star, Don Mosley. The campaign celebrates Squarespace’s enduring impact on the evolution of the internet and the possibilities it unlocks for everyone.
“For nearly as long as there have been websites, there’s been Squarespace,” said David Lee, Chief Creative Officer at Squarespace. “This year’s Super Bowl campaign is a tongue-in-cheek exploration of what could have been if Squarespace existed in another era – one where websites were delivered door-to-door like newspapers. It’s a celebration of Squarespace’s legacy, blending humor and filmic storytelling to inspire anyone who’s ever thought about bringing an idea to life online.”
The campaign also features a dedicated Mosley website design to help aspiring entrepreneurs get noticed online. Inspired by the website Barry helps make for his beloved donkey in Barry and Mosley, the template includes everything needed to establish a standout digital presence, including advanced layouts, animations, a portfolio, and appointment booking through Acuity Scheduling.
By combining cutting-edge technology with thoughtful design, Squarespace empowers millions of individuals and businesses with the tools needed to succeed. To learn more about Squarespace or build a website using the Mosley website design, click here.
Squarespace In-House Creative Team
Chief Creative Officer: David Lee
Group Creative Director: Mathieu Zarbatany
Creative Director: Alex Thompson
Creative Director: Pepe Hernandez
Executive Producer: Wes Falik
Creative Producer, Digital: Dianne Kim
Head of Production: Erica Kung
Head of Business Affairs: Kiersten Bergstrom-Pavlik
Senior Business Affairs Manager: Madeleine Hale
Design Lead: Matt King
Senior Designer: Ryan Carrel
Designer: Anni Peters, Loli Vaccaro Biernat
Senior Production Designer: Alex Tutelian
Senior Motion Designer: Christina Lu
Staff Photographer: Craig Reynolds
Associate Photographer: Spencer Blake
Senior Retouchers: Sara Barr & Derek Kalisher
Production Designer: Alex Tutelian
Production: Biscuit Filmworks
Director: Steve Rogers
Founding Partner: Shawn Lacy
Executive Producer: Holly Vega
Producer: Lee Groombridge
Head of Production: Sean Moody
Director of Photography: Daniel Landin
Production Designer: Robin Brown
Costume Designer: Rosa Dias
Makeup Artist: Clare Lambe
Hair Stylist: Orla Carroll
Production Service: Bodacious
Local Producer: Max Brady
Line Producer: Glen Collins
Line Producer: Orla Bleahen
Stills Line Producer: Ciara McGowan
Stills 1st Assistant Director: Glenn Delaney
Location Manager: Donnacha Brady
Production Designer: Conor Dennison
Key Grip: Stephen O’Brien
Gaffer: Stephen McCarthy
Chief Makeup: Clare Lambe
Chief Hair: Orla Carroll
Transport Captain: Lee Murphy
Edit: Work Editorial
Editor: Rich Orrick
Editor: Chris O’Brien (BTS & Teaser)
Cutting Assistant: Joey Tuzzolino
Producer: Victor Medina
Head of Production: Chris Delarenal
Executive Producer: Alejandra Alarcon
Managing Director: Erica Thompson
VFX: KEVIN
Senior Executive Producer / Partner: Sue Troyan
ECD / Partner: Tim Davies
Sr. VFX Producer: Jami Schakel
VFX Coordinator: Julia Cicchinelli
Compositing Lead: Glyn Tebbut
Compositors: Gareth Parr, Ryan Raith, Sam Shiflett, Dan Akers, Susanne Scharping ,Gurvand Tanneau, Paul Downes
Color: Harbor
Senior Colorist: Damien van der Cruyssen
Senior Color Assistants: Joni Brandenburg, Scarlet Thiele
Color Assist: Elizabeth Hickey
Color EP: Nadia Dabibi
Senior Producer, Color: Brad Martin
Producer, Color: Maxwell Hadson
Production Coordinator: Devin Rojas
Audio Post: Heard City
Sound Design: Midnight Snack
Managing Partner: Gloria Pitagorsky
Lead Sound Designer & Mixer: Mike Vitacco
Executive Producer: Liana Rosenberg
Senior Producers: B Muñoz, Nick Duvarney
Producer: Dylan Stetson
Assistant Mixers: Oddy Litlabo, Zoltan Monori, Chenoa Tarin, Virginia Wright
Music Supervision: Good Ear Music Supervision
Musical Artist: Chris McMullan