Club Med’s global ‘l’Esprit Libre’ brand campaign via 180 Amsterdam launches in Australia and NZ

Club Med, the pioneer of premium all-inclusive holidays, has launched a new brand campaign across Australia and New Zealand, l’Esprit Libre, in collaboration with its global creative agency 180 Amsterdam.

Directly translating to “Free Spirit” in French, l’Esprit Libre is a nod to Club Med’s origin and legacy as a brand based on happiness, reinforcing its commitment to providing guests with unforgettable experiences that foster joy and connection.

Cultivating a light-hearted mindset that guests can achieve while at Club Med’s breathtaking all-inclusive sun and ski resorts worldwide, this distinctive campaign aims to inspire Aussie travellers to remove the chaotic noise of modern life, unlocking moments for them to experience true, simple happiness.

Featuring captivating imagery depicting dreamy scenes that can be found at Club Med’s resorts, the campaign emphasises the appreciation of life’s simple pleasures – being present in the moment, reconnecting with yourself and your loved ones, trying something new, indulging in spa rituals and disconnecting from the digital world.

Says Michelle Davies, General Manager for Club Med Pacific: “Club Med was founded on a simple yet powerful idea – to create a place where people can experience true happiness. With l’Esprit Libre, we’ve been able to capture the essence of that vision.

“Our mission has always been to provide spaces where people can escape the complexities of modern life and reconnect with what truly matters. This new campaign invites everyone to escape the hustle and bustle of everyday life and embrace moments of pure, simple joy.

“We’re excited to see this vision come to life and to welcome guests to our resorts, to create their very own l’Esprit Libre moments.”

With Aussies and Kiwis seeking happiness and escapism in a fast-paced world, l’Esprit Libre recognises the growing demand for self-care and relaxation amongst travellers.

The launch of the brand campaign follows the introduction of Club Med’s refreshed image and its new modern visual identity. This campaign will drive awareness across the Australian and New Zealand market and will be showcased across out-of-home, social, and digital channels, inviting everyone to experience the spirit of happiness that Club Med embodies.

For more information visit: www.clubmed.com.au/l’espritlibre.