Oxford University Press appoints Wonderful Digital to handle CX, brand and media duties

Wonderful Digital has been appointed as agency partner for Oxford University Press (OUP) Australia and New Zealand to deliver a comprehensive remit spanning customer experience (CX), brand platform development and performance media.

A globally renowned leader in educational publishing, Oxford University Press is a department of the University of Oxford which has a mission to further the university’s objective of excellence in research, scholarship, and education by publishing worldwide.

Wonderful Digital will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies.

Says Sarah Hossli, head of marketing at Oxford University Press ANZ: “As a global leader in education, our goal is to empower teachers and learners with the tools they need to succeed. OUP strives to make learning work for everyone, everywhere. Wonderful stood out for their ability to bring together innovative CX strategies, thoughtful brand storytelling, and performance-driven media campaigns. We are confident their approach will help us deliver meaningful and lasting connections with our Australian and Aotearoa New Zealand audiences.”

Wonderful appointment by OUP leverages its expertise in connecting brands with audiences and follows its expansion to a full-service customer experience (CX) agency with a comprehensive offering designed to engage consumers at every touchpoint.

Wonderful’s value proposition, ‘Complexity to Clarity,’ is at the heart of this collaboration and its expertise in technology, design, and data will be pivotal in enhancing OUP’s digital ecosystem and delivering consistent, engaging customer experiences.

Says Matt Barbelli, managing director of Wonderful Digital: “Winning the Oxford University Press account is a proud moment for our team. OUP’s legacy in education and their commitment to innovation align perfectly with Wonderful’s ethos. We’re excited to help them localise their brand platform and customer experience while driving measurable results through performance media. This partnership underscores our ability to bridge brand strategy with cutting-edge technology to create real impact.”