Ocean Spray asks Aussies “Is There Anything PURE Can’t Improve?” in bold interactive campaign via The Reactor, Greenpoint and Media Words

Ocean Spray is challenging Australians to rethink how they elevate their every day with the launch of its bold and interactive campaign ‘Is There Anything PURE Can’t Improve?’ created in partnership with The Reactor, Greenpoint and Media Words.

Designed to spark creativity, inspire delicious experimentation, and drive mass awareness of Ocean Spray’s Unsweetened 100% PURE Cranberry Juice, this campaign invites everyone to test the limits of how far PURE can go.

The campaign will roll out across out-of-home advertising, digital, social, influencer and PR, inviting Australians to create their own unique concoctions.

At the heart of the campaign is a strategic UGC component, where participants can sign up to receive a free PURE Tasting Kit featuring an eclectic mix of drinks – some surprisingly delicious, while some not so much, proving that PURE can improve almost anything. Participants are encouraged to push the boundaries of creativity and share their innovative combinations with the online world with the top three creations to feature on some of Australia’s most iconic billboards.

A buzzworthy influencer program is already underway, with notable influencers sharing their unique PURE-inspired creations across TikTok and Instagram.

Ocean Spray General Manager ANZ, Elissa Booth, said the campaign embodies the creativity and versatility of the Ocean Spray PURE range: “With this campaign, we wanted to go beyond the product itself and celebrate how PURE can inspire new ways of enjoying cranberry.

“Whether it’s pairing it with sparkling water, juices, or other mixers like cola and ginger beer, the campaign highlights the endless possibilities for people to experiment and create, no matter their preferences. We’re inviting Australians to reimagine how they enjoy Ocean Spray in their everyday moments.”

This campaign represents a fresh chapter in Ocean Spray’s mission to inspire boldness, creativity, and connection through its products, paving the way for a new wave of consumer engagement. Whether you’re a mixologist, a foodie, or just looking for a new twist on your daily routine, the challenge is simple: grab PURE, get creative, and show the world there’s nothing it can’t improve.

For more information on how to participate or request your PURE Tasting Kit, visit linktr.ee/oceansprayanz. Participants have the chance to be featured on a billboard and win a $3000 content creator bundle, including a DSLR camera. Follow the journey on Instagram @oceansprayanz and join the conversation with #ImproveItWithPure.

To learn more about Ocean Spray, please visit https://www.oceanspray.com.au/