Flow Power launches new brand identity via Melbourne design agency Self-titled

Melbourne-based branding and design agency Self-titled has partnered with Australian renewable electricity generator, advisor and retailer Flow Power, to develop a comprehensive brand identity and website for Flow Power’s new residential offer.

Flow Power has been powering some of Australia’s largest commercial and industrial clients for the past 30 years including clients like the City of Sydney and the Sydney Opera House.

Flow Power has entered the residential energy market with a new offer — one that gives discounts to customers who use energy when prices are lower and renewables plentiful in the grid.

Self-titled has created a brand to cut through a sea of greenwashing and jargon, to resonate with an audience that has historically been price-driven.

Featuring a custom typeface created specifically for Flow Power, it speaks to everyday Australians in language they could understand, balancing Flow Power’s proof-points with user benefits.

Flow Power’s electricity plans come with free energy management technology to help customers view market prices and renewable generation, and to monitor, plan, optimise and automate their energy use. Self-titled highlighted Flow Power’s tech focus, elevating the design and packaging of the smart devices and demonstrating the tach through 3D renders and in-home videography.

Flow Power’s website has been designed and developed by Self-titled to be the primary touchpoint for all new customers, and clearly explains Flow Power’s comprehensive and complex offer quickly and efficiently.

A digital launch campaign is underway, targeting Victorian households, with expansion to other NEM states later this year.

Says Claire McLaverty, Senior Marketing Specialist at Flow Power: “Working with Self-titled has been an absolute game-changer for our business. From day one, they took the time to truly understand our vision and completely elevated our brand, giving it a fresh, bold identity that resonates with our audience.”

Says Jake Smallman, Creative Director at Self-titled: “Flow Power are shaping the future of energy in Australia, and the more customers we can encourage to join, the faster we can accelerate the transition to a renewable.

“It’s been fantastic to collaborate with a business that shares our passions for sustainability and technology.”

To view the full case study head to https://selftitled.com.au/project/flow-power/