Coopers taps fans and artists for a ‘Forever Original’ campaign via Special Australia
Coopers Brewery has launched a new brand campaign, which emphasises the independent family-owned brewery’s ‘Forever Original’ attitude via Special.
Directed by Paul Bruty through Glue Society and Revolver, the campaign features one-of-a-kind artworks created by Coopers fans, made from diverse materials like ice, scrap metal and pastels.
Spanning outdoor, digital, cinema, and social, every ad placement is completely original.
See more of Paul Bruty’s commercial work on his Bestads Profile.
Client: Coopers
National Marketing Manager: Kate Dowd
National Campaign Manager: Lucy Noblet
Social and Digital Manager: Aaron Child
Category, Insights & Innovation Manager: Duncan Ashcroft
Agency: Special
CEO and Partner: Lindsey Evans
CCOs and Partners: Tom Martin and Julian Schreiber
CSO and Partner: Rebecca Stambanis
Senior Strategist: Laura Wiseman
Executive Creative Director: Ryan Fitzgerald
Creative Directors: Peter Cvetkovski and Adam Ferrie
Creatives: Lauren Regolini and Locki Choi
Freelance Creatives: Christian Duffy and Sean Larkin
Design Director: Daniel Jones
Design: Sarah Ristevski
Head of Film and Content: Sophie Simmons
Head of Stills: Nick Lilley
Senior Stills Producer: Di Williams
Retouching: Nick Mueller
Finished Art: Jen Bailey, John Rivera
Production Coordinator: Aleisha Winslow
Team Leads: Georgia Newton and Ollie May
Business Director: Marnie Dunn
Business Managers: Tamara Young and Sascha Jacobs
Art and Directing Collective: Glue Society
Production Company: Revolver
Director: Paul Bruty
Managing Director / Co-owner: Michael Ritchie
EP / Partner: Pip Smart
EPs: Michael Ritchie, Pip Smart, Jasmin Helliar
Producer: Lib Kelly
Cinematographer: Will Robertson
Art Coordinator: Helen Psychogios
Photography: Will Robertson, Anna Pogossova, Ben Sullivan, Ryan Achilles Stamatiades
Post Production Company: Glue Society Studios
Post Producer: Lib Kelly
Editor: Luke Crethar
Colour/Online: Scott Stirling
Sound Design: Rumble Studios
Music/Sound EP: Michael Gie
Engineer: Daniel William
Music Production: Rumble Studios
Composer: Rino Darusman
Media Agency: KWPX
Media Director: Maddy Papilion
Digital Media Director: Oliver Whelan
Media Manager: Kate Moroney