Ferocious by name, Ferocious by nature: Scott Walker launches new creative collective

Following his departure from AJF late last year, former ECD Scott Walker has announced the launch of his new creative collective ‘Ferocious’, a cultural powerhouse set to redefine brand building and experience.

Ferocious is setting out to be the industry leader in narrative-driven brand experiences, by rewriting the rules of engagement for brands looking to make an impact. With a roster of multi-skilled creators drawn from the very cultural sectors brands aspire to break into – fashion, music, art, street art, sport, entertainment, and beyond – Ferocious is not just another creative agency. It is a doorway into the very cultural fabric that inspires the masses, turning brand aspirations into authentic cultural phenomena.

Unlike traditional agencies who operate in silos and/or outdated models, Ferocious operates as a fully integrated creative collective, where thinking and making happen simultaneously, bridging the gap between vision and reality. Ferocious’ creators are not just strategists, designers, or content makers, they are cultural instigators who shape the very worlds brands seek to enter. By embedding the voices and perspectives of real cultural icons and insiders at every stage – from ideation to execution – Ferocious ensures brands don’t just participate in culture but actively shape it.

Says Walker (pictured above): “Our model allows us to build brands at the speed of culture, combining strategic rigour, creative genius, and insider access to deliver content, brand platforms, and experiential activations that truly resonate. The result? Unmatched cultural relevance, deep audience engagement, and major commercial success. Our work doesn’t just get seen, it gets felt, shared, followed, and remembered.

In a world where authenticity is everything, Ferocious is the ultimate culture hack for brands hungry for real impact and relevance. By fusing storytelling with lived experience and cultural credibility, Ferocious aims to transform brands into movements, audiences into communities, and moments into milestones.

Ferocious aims to be the force to help reshape the future of the industry.

The future belongs to the Ferocious.

Check out Ferocious on IG here.