“Small enough to care. Big enough to excel”: Kilvington Grammar launches new campaign via Hook Creative Studio

Kilvington Grammar has unveiled its latest campaign “Small enough to care. Big enough to excel”, crafted in collaboration with Hook Creative Studio.

The campaign is more than just a tagline—it’s a reflection of Kilvington’s unwavering commitment to fostering both the academic and personal growth of its students, shaping them into confident and compassionate leaders of the future.

“Kilvington Grammar is a school where every child is seen, supported, and encouraged to thrive,” said Camilla Fiorini, Director of Marketing and Development at Kilvington Grammar. “We’re proud of our boutique size, which allows us to deliver an outstanding education while fostering strong relationships within our school community. This campaign celebrates exactly that—it’s about showing the world what makes us so special.”

At the heart of the campaign lies a bold strategic vision: to highlight the unique balance Kilvington achieves by being big enough to offer a wide array of opportunities, yet small enough to ensure each student’s journey is tailored to their potential and passions.

“This was about bringing their strategy to life,” said Pat Langton, Founder and Chief Creative Guy at Hook Creative Studio. “Kilvington isn’t like every other school, and their message deserved something different. ‘Small enough to care. Big enough to excel’ is a mantra for everything they stand for.”

The creative showcases the diverse talents, achievements, and character of Kilvington students. From budding scientists to future leaders, the campaign emphasises how Kilvington’s personalised approach prepares students to excel in their chosen paths.

“Kilvington doesn’t just prepare kids for the next exam—it prepares them for life,” added Fiorini. “We believe that building character is a key cornerstone of education. With this campaign, we’re inviting families to join a community where every student is empowered to succeed academically, socially, and emotionally.”

Running across digital platforms, social media, and on-campus events, the campaign includes a series of vibrant videos and imagery that capture real Kilvington students in action.

Client: Camilla Fiorini
Agency & Production: Hook Creative Studio