King Living appoints UM Australia as global media partner

King Living has announced the appointment of UM Australia as its new global media agency, with the full transition to be completed by 24 February.

This partnership signifies a strategic move to streamline and enhance the King Living global media operations, ensuring cohesive and effective communication across all markets.

UM Australia will serve as a central point of contact for King Living from its Sydney office, overseeing media strategies that cater to both local and international audiences. Leveraging its global network, UM will work closely with its counterparts across various regions to ensure cultural nuances and market-specific needs are incorporated into every campaign.

“We are thrilled to partner with UM Australia as our global media agency,” said Anna Howarth, Chief Marketing Officer at King Living. “Their strategic counsel, research and data smarts, together with their collaborative global network will allow us to deliver unified yet locally resonant campaigns. This appointment is a pivotal step in driving our brand’s growth and deepening our connection with customers worldwide.”

UM Australia brings a wealth of experience in crafting data-driven and customer-centric media strategies, making them an ideal partner for the future of the King Living brand’s ambitions. “Our commitment to innovative solutions and local market understanding will help King Living achieve their global objectives,” said Anathea Ruys CEO at UM Australia. “We are excited to bring their vision to life through impactful, results-driven media strategies that resonate with diverse global audiences.”

King Living would like to extend its gratitude to Noisy Beast, the brand’s ANZ media agency partner for the past six years. Throughout this time, Noisy Beast has played an instrumental role in shaping media strategies and building campaigns that delivered exceptional results. “We are grateful to Noisy Beast for their contributions to King Living over the years,” said Anna Howarth, Chief Marketing Officer at King Living.

“We sincerely value the foundation they have helped us build. Their dedication, agility, partnership, and deep understanding of our brand operations and ethos have been absolutely instrumental in our growth.”

As King Living transitions to a new chapter with UM Australia, the company remains appreciative of the invaluable partnership it shared with Noisy Beast and looks forward to building on the strong legacy they leave behind.