Havas enhances data capabilities through expanded partnership with Funnel

Funnel, a leading marketing intelligence company, has today announced that Havas, one of the world’s largest global communications groups, has expanded its partnership to a new five-year remit, with an expanded scope that provides data organisation and quality capabilities to Havas’ 23,000 people in over 100 countries.

The deal expands on an existing partnership between Havas Media Network and Funnel, with the increased remit coming as Havas evolves the Media Network’s bespoke audience planning tool into a unifying operating system for the entire communications group.

Havas’ recently announced global Converged strategy leverages a €400 million commitment in data, technology and AI to build bridges between creative, media, and production, delivering a seamless experience for clients across the world. As Havas seeks to accelerate data quality at scale across the group, the expanded partnership will leverage Funnel’s Data Hub to manage, monitor and troubleshoot its data.

Says Xavier de Bloteau, Global CIO of Havas: “Funnel has been a valued partner to Havas Media Network for many years in transforming data from our partners into value for our clients. As we enter the next stage of our data-driven transformation, our expanded remit with Funnel will enable us to put high-quality data at the centre of our entire group, fuelling AI-driven decisioning and automation and delivering better solutions faster to the brands we champion.”

With today’s complexity of collecting, measuring and analysing full-funnel marketing data from both offline and online channels, Funnel’s AI-powered model provides a modular solution that is flexible for all technology stacks. Havas will utilise Funnel to monitor and troubleshoot data while exploring new capabilities to streamline its workflows and strengthen its data integration.

Says Pelle Made, Co-Founder and CCO of Funnel: “Havas has placed great trust in Funnel by renewing and expanding our partnership at this critical phase in their data transformation. We cannot wait to reward that trust by integrating our advanced technology into their Converged operating systems, enabling Havas to supercharge data quality at scale.”