OMO invites Aussies and Kiwis to come back to sport in new campaign via 303 MullenLowe

Laundry detergent brand OMO is urging Aussies and Kiwi to get back into sport in its latest trams-Tasman campaign ‘Comeback. Again. And again’, created by 303 MullenLowe.

 

The new campaign, directed by Dave Wood through Good Oil, builds off the brand’s ‘Dirt is Good’ positioning.

With over 60% of Australian adults over 35 no longer engaging in sports, the new campaign aims to remind adults to embrace the dirt and get back out on the pitch.

View more of Dave Wood’s commercial work on his Bestads Profile.