Kellogg’s and Celeste Barber reinvent breakfast in new masterbrand campaign via Bastion

January 20 2025, 1:13 pm | BY Ricki Green | No Comments

Kellogg’s has teamed up with comedian and social media star Celeste Barber for its new masterbrand campaign via Bastion, to redefine what breakfast can look like.

 

For the first time in its 100-year history, Kellogg’s is bringing together its sub-brands, such as Nutri-Grain, Coco Pops and more, under a unified masterbrand marketing campaign.

The playful campaign, directed by Fiona McGee through Revolver, will span TV, online and social.

View more of Fiona McGee’s commercial work on her Bestads Profile.


Client: Kellogg’s
Marketing Manager – Core Breakfast: Natasha Sunderland
Senior Director – Insights and Analytics – AMEA Region: Megan Carcano
Brand Manager – Masterbrand: Larissa Oliver
Sales and Marketing Director – Australia: Ben O’Brien
Media and Digital Lead ANZ – Adrian Mainey

Agency: Bastion
Group Chief Creative Officer: Simon Langley
Senior Creative: Chris Searle
Senior Creative: Harry Roth
National Chief Strategy Officer: Angela Morris
Managing Partner: Ana Lynch
Group Client Director: Katy Grey
Senior Client Manager: Sarah Chamberlain
Executive Producer: Carolyn Starkey
Junior Producer: Raquel Abi Ghosn
Studio Director: Sean Davitt
Online Editor: Ben Zemanek

Production Company: Revolver
Director: Fiona McGee
Executive Producer: Pip Smart
Producer: Serena Paull
Post: The Editors
Editor: Mark Burnett
Colourist: Scott Maclean
VFX: Soren Dyne
Sound: Rumble
BTS Sound: MassiveMusic
Casting: Citizen Jane
Stills: Harry Roth