Creative agency Willow & Blake promotes Bri Nixon to the role of creative director
Willow & Blake, the creative agency known for helping brands find their identity, has announced the promotion of Bri Nixon from head of brand voice to creative director. With a career built on storytelling and a portfolio that reads like a who’s who of iconic brands, Nixon’s elevation marks an exciting new chapter for the agency.
Says Bree Johnson, managing partner and co founder at Willow & Blake: “Bri has been instrumental in shaping the creative heartbeat of Willow & Blake. Her ability to turn insight into artful, impactful work has elevated brands and campaigns alike. In her new role as creative director, she’ll continue to push boundaries and inspire our team to create the extraordinary.”
Nixon began her creative career in screenwriting, which honed her deep understanding of narrative and obsession with storytelling. Often spotted conceptualising with a literal pen and paper, she has brought her holistic creative approach to clients such as KEVIN.MURPHY, frank body, Bakers Delight, Heinz, BMW, Suzuki, Jacob’s Creek, Asahi, DISSH, Lucas Restaurants, and Bed Threads. Her work has not only built brands but also solidified their cultural relevance.
Reflecting on her promotion, Nixon says: “Storytelling has always been at the core of everything I do. At Willow & Blake, I’ve had the privilege of collaborating with brilliant minds to craft stories that cut through the noise. As creative director, I’m excited to build on that foundation, challenge the status quo, and guide our team toward even bolder, sharper, and more impactful creative work.”
Nixon’s leadership style combines sharp thinking with an innate ability to unlock instinctive, compelling ideas. Whether it’s strategy, campaign ideation or visual identity, her vision ensures every message and concept contributes to a bigger, more meaningful picture.
Willow & Blake looks forward to this next chapter under Nixon’s creative direction, as the agency continues to deliver innovative, resonant brands and campaigns that leave a lasting mark.