Luv-a-Duck politely questions another January 26 tradition in new OOH campaign via Skaro & Friend

Luv-a-Duck has thrown down the gauntlet to lamb as the Aussie “meat” of choice on January 26 in a new campaign created by Skaro & Friend.

Using words that might not be welcome in some “comments sections”, Luv-a-duck billboards around Australia this week are telling lamb where to hop – with tongue firmly in cheek.

Says Tim Stanford, head of marketing at Luv-a-Duck: “We might not exactly be paying lamb a compliment, but we are suggesting people consider duck as a complement to their usual January 26 fare. Alongside your little lamb cutlet, why not consider some beautiful Peking Duck breast or Confit Duck Legs – in the interests of meat multiculturalism and diversity, of course. Not to mention a bit of fun.”

Co-creators of the campaign, Skaro & Friend, have insisted that the words on the poster are strictly a predictive text error.

Client: Luv-a-Duck
Head of Marketing: Tim Stanford
Creative: Skaro & Friend
Media: Garth Moring