BONDS tackles chafing in ‘Goodbye Friction’ work via Special – directed by Collider’s Nash Edgerton

January 20 2025, 10:04 am | BY Ricki Green | No Comments

BONDS has announced the launch of its new ‘Goodbye Friction’ platform via Special, to promote the underwear and clothing manufacturer’s ‘Chafe Off’ range for men.

 

]The new campaign was directed by Nash Egerton through Collider.

View more Nash Edgerton’s commercial work on his Bestads Profile.




Client: BONDS
Head of Marketing: Kedda Ghazarian
Marketing Manager: Liz Coburn
Senior Brand Manager: Edwina Moller

Agency: Special
CEO/Partner: Lindsey Evans
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Rebecca Stambanis
Head of Strategy, Melbourne: Nathan Rogers
Senior Strategist: Laura Wiseman
ECD: Ryan Fitzgerald
Creatives: Lauren Regolini, Locki Choi
Design: Sarah Ristevski
Managing Director: Sasha Firth
Business Director: Marnie Dunn
Business Manager: Maddie Williams
Head of Film + Content: Sophie Simmons
Senior Producer: Katherine Muir
Production Coordinator: Aleisha Winslow

Prod Company: Collider
Director: Nash Edgerton
Managing Partner/EP: Rachael Ford- Davies
EP: Tom Slater
Producer: Martin Box
DOP: Aaron Mclisky
Editor: Drew Thompson, ARC
Grade: Edel Rafferty
Online: Ryan Brett, Manimal Post
Audio Producer: Irene Kakopieros
Sound Engineer: Daniel William
Social & TikTok Director: Alice Adlide
Social & TikTok Post Production: Denzil Heeger, Manimal Post

Media Agency: OMD and Incubeta