Compare The Market meerkats and David “Kochie” Kosh ‘wake up’ Australians to hit back at cost-of-living crisis in latest marketing campaign

David “Kochie” Koch, Compare the Market economic director, has joined forces with Meerkat duo Aleksandr and Sergei for Compare the Market’s new campaign, ‘Wake Up Australia’. It comes as everyday Australians continue to struggle amid the ongoing cost-of-living crisis, with high bills continuing to push finances to the brink.

 

The new integrated marketing campaign sees Kochie reprise his role as one of the nation’s most beloved breakfast show presenters and share his passion for helping Australians manage their personal finances. With more insurance price hikes and household bill pain on the horizon, it couldn’t come at a better time.

In the campaign, we see Kochie at the helm of the new show, ‘Wake Up Australia’, whilst chief reporter Aleksandr Orlov and trusted soundman Sergei empower Australians by demonstrating that it pays to compare their Insurance, Energy or Health bills.

The campaign is now live nationally, with TV, BVOD, SVOD, YouTube, social media, email, radio and out of home channels all carrying the ‘Wake Up Australia’ call to comparison.

Says Koch: “Helping Australians look for a better deal on those grudge purchases like insurance and energy has been a passion of mine for years and ‘Wake Up Australia’ is all about helping hardworking Aussies to save amid the ongoing cost-of-living crisis.

“Australians are busy juggling a million different things and finding savings on household bills isn’t always front of mind.

“I’m excited to show Australians that saving on your insurance, energy and household bills doesn’t have to be as difficult or daunting as you’d think. Sometimes we all need a little wake-up call.”

Says Andrew Holt, chief marketing officer, Compare the Market: “With interest rate relief still a way off and households bills climbing, it looks like 2025 is going to continue to be challenging for many Australians.

“Too many Australians are feeling trapped by higher prices when they receive their renewal notice or bills. ‘Wake Up Australia’ is really about letting people know that savings are available and may be easier to find than you think.

“There’s no time like the present to compare your bills and see what’s available on the market. You may be surprised by the savings you can find and the impact this has on your hip pocket.”

Chief Marketing Officer: Andrew Holt
GM of Brand: Michael Goodhew
Production Coordinator: Amber Hagan
Campaign Coordinators: Rebecca Bartel, Veronica Marrama
Creative Direction: Oliver Devaris & Graham Johnson
Project Direction: Jen Peace
Producer: Scarlett Howard
Production: Passion Pictures: Dave Scanlon, Anna Cunnington, Steven Riley
Transmission Pictures: Fiona McGregor, Cinnamon Darvell