Porsche Cars Australia appoints Dig as new creative agency

Following an extensive pitch process Dig Agency has been appointed creative agency for Porsche Cars Australia.

Says Paul Rhodes, founder at Dig: “Porsche is the pinnacle of sports cars, seamlessly blending art and performance in a way that only Porsche can. We are incredibly excited to partner with such an iconic brand.”

Says David Joubert, chief creative officer at Dig: “Porsche is and always has been my performance car of choice. And while I may not own one yet, working with this iconic brand brings me one step closer.”

Says John Murray, director of marketing and motorsport at Porsche Cars Australia: “We are very pleased commence our partnership with Dig Agency who consistently showcased strong strategic and creative skills, along with innovative approaches throughout the pitch process.”

The relationship kicked off in November 2024 to launch the new Macan with plans for 2025 now in full swing. Dig will work alongside media agency PHD and agency 10 Feet Tall, which handles social media.