PR and influencer marketing agency Theory Crew expands team with three new appointments

One of Australia’s leading independent PR and influencer marketing agencies Theory Crew has announced the expansion of its team with three new hires, each bringing valuable expertise and fresh perspectives to the agency.

Camilla Stephenson joins Theory Crew as its new Senior Account Manager. Stephenson recently returned from a four-year stint in Amsterdam, where she worked as Influencer Marketing Manager for the Dutch fashion label Scotch & Soda. With extensive experience in PR, influencer marketing, social media strategy, and brand storytelling, Stephenson is set to lead high-impact campaigns for clients across a variety of industries. Her international experience, combined with her expertise in brand development is an incredible asset to Theory Crew.

Anne Ueki has joined Theory Crew as an Account Manager, bringing a diverse range of experience across PR, communications, and content management. After earning a BA in Media: Arts in Sydney, Ueki worked in PR across film, television, arts, and events before transitioning to the natural health sector. Ueki then relocated to Tokyo during the pandemic, where she worked remotely and later became Content Manager for an inbound tourism startup. After returning to Australia Ueki has worked with Melbourne International Film Festival and has since re-entered agency life with Theory Crew.

Lily Mirabito has joined Theory Crew as an Account Executive. With 18 months of experience in public relations, Mirabito has worked with well-known brands such as Dilmah Tea, Make-A-Wish Australia, and Hungry Jack’s. She brings a strong background in media relations, brand storytelling, and strategic communications. Mirabito’s creative approach and enthusiasm for lifestyle and media will contribute to the continued success of Theory Crew’s client campaigns.

L-R: Lily Mirabito, Anne Ueki, Camilla Stephenson & Felicity Grey