Bluebird channels Penguin romance in heartwarming campaign via Special NZ

Bluebird Foods has launched a new campaign and brand platform for Bluebird via Special New Zealand.

The charming campaign, inspired by the Penguin love language of “pebbling”, was directed by Jamie Lawrence through Scoundrel.

This is the agency’s first piece of work for Bluebird since being appointed as lead creative agency for Bluebird, Copper Kettle and Delisio by Pepsico, earlier this year.

View more of Jamie Lawrence’s commercial work on his Bestads Profile.